The Holy Grail of the shoppers, a day expected the whole year by customers and merchants, the opportunity to purchase that item you always wanted to have. Black Friday is now worldwide known as the biggest sale of the year, always the day after the American Thanksgiving, the Black Friday is a big numbers game that raises the profit margin of either in-store or online stores, according to Adobe Analytics U.S., in 2017 retailers earned a record $7.9 billion.
Black Friday date kicks off the holiday season, well-known time to gift friends and family, attracting millions of people that spend hours on huge line-ups in a lookalike golden rush for the best deal. All this mayhem of shoppers, unfortunately, has a history of violence named as Black-eye Friday reported every year by local policies. The most violence seems to occur at Walmart, leading to the Twitter hashtag each year #Walmartfights. The retailer was the place of 57.1 percent of Black Friday incidents within the last decade.
The growth of Black-eye Friday cases makes a large number of consumers think twice before face a local store purchase and every year the stats of online shopping increases vertically. Big retail stores like Wallmart, Target and Best Buy are having bigger income in their online stores than the physical ones. In 2016 only in the U.S., consumers spent $1.93B online.
The easy-to-find deals online as good as on the physical stores, made e-commerces invest ways to capture sales over the biggest shopping weekend of the year by rewarding their customers with a discount code to use on their purchases or create upsell deals like Buy one product get another with 50%OFF.
This year, us from Brazilian Spot Apparel, are doing the biggest sale of our story. All the products of our new collection will have a price drop, plus amazing upsells so everyone can have the most sexy high-performance activewear made for Boss Babes!
Don’t miss out the chance to get a piece of Brazil for the best price of the year. Our sales start 23rd November, this Friday on our website.